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CPR Magazine Article
Communications and Public Affairs
P.O. Box 6042, Station Centre-ville
Montreal P.Q. H3C 3E4
 

Volume 26   Number 2

March 1996


CP Rail System Enters Cyberspace with Launch of Web Site

 
On 1 Mar 1996 CP Rail System entered cyberspace with the launch of a home page on the World Wide Web that gives Internet users access to a wide range of information about the railway.
 
The home page, at http://www.cprailway.com, is divided into several categories, including news releases, speeches, public policy briefs, annual reports, historical data, and information on railway equipment. As well, the web site includes a railway photo gallery, fast facts, and a special section for children.
 
"The railway's venture into cyberspace demonstrates our commitment to information technology and communication. The CPRS home page gives us access to a wider, more diverse audience", said Ken Key, director, advertising and public relations, commercial.
 
The Internet provides CP Rail System with a low-costmethod of enhancing communications with customers, suppliers, government officials, and other audiences.
 
The railway is exploring other opportunities to develop electronic links with the marketplace, including an Internet-based information system that would allow customers to trace shipments, make financial transactions, and communicate directly with service representatives.
 
"The launch of our web site is just the beginning of an exciting new venture in communications technology. The Internet offers countless opportunities to reach the marketplace and communicate globally." It virtually opens our doors to the world", Key said.
 
In addition to information about CP Rail System, visitors to its web site will find links to transportation, government, financial, news media, and educational resources.
 
A recent survey by Andersen Consulting shows that a growing number of businesses see the information highway as a vital means of communication.
 
There now are about four million commercial hosts, and more than 40 million people have direct access to the Internet or are connected to other networks with links to the Internet.

This CP Rail News article is copyright 1996 by Canadian Pacific Railway and is reprinted here with their permission. All photographs, logos, and trademarks are the property of the Canadian Pacific Railway Company.